My One Brand course / Story · In development

Story Ready

Find your stories. Make them relevant. Give people a reason to remember you.

Find the experiences that explain your value, shape them into clear stories and build a library you can use across your website, conversations, photographs and video.

Who it’s for

For people whose
business is personal.

Freelancers, consultants, coaches and solo business owners who want a clearer, more credible professional presence.

What you’ll work towards

A reusable story library, a professional bio, an About-page structure and short versions for conversations, posts and video—with a clear brief for your visual presence.

Clarity → Story → Presence, with Proof throughout. Support your messages with facts, relevant examples and experience you can substantiate.

Story Ready / Section outline

A practical step.
A useful takeaway.

This is the planned section map. Lessons and resources are in development; enrolment is not open.

LESSON 2.1

Give Your Stories a Purpose

Know what each story needs to communicate.
Use your brand foundation to decide what the right people need to understand, feel or believe about your work.

What you’ll cover
  • Your audience, positioning and core messages
  • Choosing stories with a clear professional purpose
  • Connecting experience to client relevance
YOUR TAKEAWAY ↗ A story purpose and audience brief.
LESSON 2.2

Find the Moments That Matter

You don’t need a dramatic life to have useful stories.
Find real moments, repeated observations and lessons that explain how you think and why you work the way you do.

What you’ll cover
  • Turning points, challenges and everyday working moments
  • What you noticed, changed or learnt
  • Privacy, consent and what you are comfortable sharing
YOUR TAKEAWAY ↗ A working story bank with safe-to-share notes.
LESSON 2.3

Shape a Story People Can Follow

Give a real experience a clear thread.
Learn a practical structure that keeps the meaning clear and connects the experience to the person hearing it.

What you’ll cover
  • Situation → Difficulty → Action → Learning → Relevance
  • Specific details and a natural voice
  • Editing for clarity without inventing drama or overstating your role
YOUR TAKEAWAY ↗ A reusable story structure and a shaped story draft.
LESSON 2.4

Build Your Essential Brand Stories

Explain why you started, what you believe and how you help.
Develop a set of stories that make your purpose, approach and value easier to understand.

What you’ll cover
  • Founder and purpose stories
  • Value stories that explain your method
  • Customer stories with permission, accurate outcomes and a clear account of your contribution
YOUR TAKEAWAY ↗ Draft founder, purpose and value stories, plus a customer story or clearly labelled demonstration.
LESSON 2.5

Adapt Your Stories for Real Use

Keep the meaning. Make it fit the moment.
Turn your stories into useful words for your website, professional profiles, conversations, posts and video.

What you’ll cover
  • Introductions, bios and About-page copy
  • Networking conversations, LinkedIn and useful posts
  • Short spoken versions and video story beats
YOUR TAKEAWAY ↗ A professional bio, About-page structure and short written and spoken story versions.
LESSON 2.6

Put Your Story Library to Work

Build once. Return to it when you need it.
Organise your stories into a useful library, then give your photographs and videos a clear job to do.

What you’ll cover
  • Matching stories to messages, audiences and uses
  • Scenes, settings, props and working moments for Photo Ready
  • Video topics, evidence checks and keeping your library relevant
YOUR TAKEAWAY ↗ A reusable story library and a story-to-visual brief for Photo Ready and Video Ready.
How it connects

Your next step has a foundation.

Begin with Brand Ready or the brand notes you already have. Carry your story bank into photographic scene planning and video scripts.

You can bring equivalent work you already have. All four sections are included in your course.

See all four sections ↗
My One Brand course / The complete course · In development

Four connected sections.
One coherent brand.

Brand Ready. Story Ready. Photo Ready. Video Ready. All included in one practical digital course, with Clarity, Story, Presence and Proof running throughout.

Join the launch list ↗
£99 £299

Limited-time founders offer · Save £200
One course, including all four Ready sections.

Enrolment is not open. Offer dates, access, support and purchase terms will be confirmed before sales begin. Joining the launch list does not purchase the course or reserve the price. A professional photoshoot is not included.

My One Brand / FAQs

Clear answers.
A confident next step.

What to expect from the complete course and its four connected sections.

Who is My One Brand for?

Freelancers, consultants, coaches and solo business owners who want their professional presence to reflect the quality of their work. It suits people building a foundation as well as those refining an established brand.

Is this one course or four separate courses?

One course, with four connected sections: Brand Ready, Story Ready, Photo Ready and Video Ready. All four are included in the complete My One Brand course.

How does the approach fit together?

Clarity helps you understand your audience, value and direction. Story turns your experience into messages people can understand and remember. Presence brings those foundations into photographs and video. Proof runs throughout: support what you say with accurate experience, relevant examples and credible evidence.

What will I work towards?

A clear brand foundation and positioning statement; core messages and a story bank; a professional bio and About-page structure; a photographic brief, mood board and shoot plan; and video ideas, scripts, a recording setup and an introductory video. The exercises help you turn the lessons into assets you can use.

Do I need to start at the beginning?

Brand Ready and Story Ready give your photographs and videos a clearer purpose, so they are a useful starting point. If you already have that work in place, you can focus on Photo Ready and Video Ready. Reviewing the foundations can still sharpen your ideas or confirm what is already working.

Will this help if I’m just starting out?

Yes. You can build from your experience, approach and the problems you help solve. Where you have limited client evidence, use clearly labelled demonstrations or your own projects rather than inventing results or testimonials.

Do I need photography or video experience?

No. Photo Ready helps you prepare as a client and work with a photographer. Video Ready focuses on clear messages, natural delivery and a simple recording setup. You do not need to become a photographer, editor or technical expert.

Do I need expensive equipment?

A smartphone is enough to begin practising video and poses. Start with clear sound, useful light and a steady setup. The emphasis is on your message and preparation, with equipment choices guided by what you actually need.

Does the course include a professional photoshoot?

No. The course helps you define your photographic style, brief a photographer, prepare for your session and use your finished images. Photographer fees, locations, styling, equipment and other external services are not included. You can work with your own chosen photographer, whether or not you have booked them yet.

What if I hate being photographed or speaking on camera?

Start with small, private practice sessions. The course explores comfortable poses, expressions, movement and natural delivery, and helps you communicate nerves or preferences. Adapt the exercises to your comfort, mobility and personality; you choose when to share your work.

Is this about becoming an influencer or posting every day?

The aim is a credible professional presence and meaningful client relationships. Build useful, evergreen assets that explain who you are, what you do and why your work matters, then use them where your clients are likely to find you. Daily posting and a large following are not requirements.

What do you mean by evergreen?

Messages, stories, photographs and videos that remain useful beyond a passing trend. They form a reusable foundation for your website, profiles, introductions and client communications. Review them when your business, offer or appearance changes so they continue to represent you accurately.

What is the price, and can I enrol now?

The complete course is £299, with a limited-time founders offer of £99 — a £200 saving covering all four Ready sections. It is currently in development and enrolment is not open. Offer dates, access, support and purchase terms will be confirmed before sales begin.

What happens when I join the launch list?

Your name, email address and consent are recorded so you can receive My One Brand course updates, early-access news and practical personal-brand advice. Joining the list does not purchase the course or reserve the founders price. See the privacy notice beside the sign-up form for how your details are used.

Will the course guarantee more clients or sales?

The course helps you communicate your expertise, build useful brand assets and present yourself with more clarity and confidence. Results depend on your offer, audience, application and wider business activity; income, enquiries, sales and follower growth are not guaranteed.